real good chrome
👽
real good chrome 👽
My role:
Strategy + story + campaign direction + execution handoff.
The brief:
Support a limited chrome run of the Real Good chair, one of the brand’s best-selling designs, and build launch hype.
We leaned into a playful "alien encounter" theme to make the chrome finish feel fresh and unexpected. Then we created environmental stills, unboxing posters, social graphics, and campaign video that teams could easily use across channels to build momentum around the launch.
The work:
Website Landing Page
Organic IG Feed Performance
Organic IG Teaser Content
Surprise + Delight Poster
Influencer Placement
Paid Ad
Email Marketing
The collaborators:
Photographer: Colin Kopp
Photography Assistant / Second Shooter: Nicholas Lents
Graphic Designer: Stuart Flake
Community Engagement Coordinator / Stylist: Hannah Garcia
Studio Operations Manager: Jacob Sands
Creative Studio Manager: Tyler Copeland