holiday collab
🎁
holiday collab 🎁
My role:
Strategy + story + campaign direction + execution handoff.
The brief:
Create a holiday giveaway that highlighted a local artist collaboration while driving engagement and awareness across social.
We partnered with a Minneapolis-based artist to wrap a set of best-selling designs in custom holiday paper, then launched a giveaway campaign to spotlight the collaboration. The work included campaign visuals, social copy, and community-forward messaging that encouraged sharing, tagging, and participation.
The work:
Homepage hero
Email marketing
Organic social giveaway
Coordinating IG stories
Yes, we actually wrapped them
BTS magic
The collaborators:
Photographer: Galen Fletcher
Graphic Designer: Nikki Norberg
Studio Operations Manager: Jacob Sands
Creative Studio Manager: Tyler Copeland